Scorpion Survey Highlights Generation Gap on Privacy, Media Choices
A new study from the digital marketing platform Scorpion tells us a lot about how different generations view privacy. It also reveals a great deal about how consumer media preferences vary by age. The survey, conducted in Q2 2022 by the research firm Qualtrics, had a sample size of more than 1,000 U.S. consumers. Here […]
DOOH Gets New Measurement Standards
The digital out-of-home (DOOH) ad sector just got its latest set of standards. The World Out of Home Organization (WOO) has launched what it calls Global OOH Audience Measurement Guidelines to standardize ad measurement.
Recent Web Accessibility Guidance from US Department of Justice
On March 18, 2022, the Department of Justice (DOJ) published Guidance on Web Accessibility and the Americans with Disabilities Act (ADA) to assist state and local governments (entities covered by ADA Title II) and businesses open to the public (entities covered by ADA Title III) in ensuring their websites are accessible to people with disabilities, […]