TikTok Taps Creator-Economy Energy
TikTok is tapping into the creator economy by making the platform more attractive. The new TikTok LIVE will offer creators the ability to generate recurring revenue through premium subscriptions for their fans.
Will Inflation Disrupt Local Back to School Shopping Habits?
The digital marketing platform InMarket is a great resource for insights on how consumer foot traffic patterns can influence marketing decisions. The company has pretty well nailed down the shopping pattern that families follow while sourcing supplies for the new school year. InMarket analyzes a combination of first-party transactional data plus foot traffic data. This […]