Benchmark Bytes: What Types of Marketing Campaigns Do Freelancers Use?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Labor, Limitations, and Automation: A View into Digital Advertising in 2022
As your marketing and advertising teams forge into 2022, it’s important to be aware of industry trends that will impact your advertising strategies and goals — and how smarter tools can help. Here’s what you should know: Automation—specifically Robotic Process Automation—will be key to unlocking scale and growth Automation can help test and optimize Google […]
What’s Delivery App Deliveroo up to with its New IRL Restaurant?
It’s always a tricky thing when a company starts to compete with its own customers. And a prime example of this is the food delivery app Deliveroo’s decision to open a pizzeria. The place in question, Pizza Paradiso, opened recently in London’s Swiss Cottage neighborhood. Delivery apps already struggle with the temptation to compete with […]