Nextdoor’s New Product Strategy Aims for a Better Community
Nextdoor’s Head of Product Kiran Prasad came to his new role last April from LinkedIn. This makes sense to us. LinkedIn and Nextdoor are markedly different communities with very different goals. Over the years, LinkedIn has built a stable, relatively positive community. And perhaps the folks at Nextdoor wanted some of that no-drama magic. Nextdoor, […]
What’s a Super Bowl Ad Really Worth?
In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?