InMarket Study Reveals Secret to Retaining Brand Loyalty Amid Chaos
Retail brands had a challenge on their hands maintaining customer loyalty during the pandemic. With rising prices and supply chain disruptions frustrating consumers, conditions were optimal for consumers to kill the messenger. Location-data company InMarket’s Q4 2021 Consumer Loyalty Report looks at which brands and which categories fared best during this challenging period. The study […]
Will Apple Bring NFC to SMBs?
In 2016, Apple brought NFC to the iPhone to complete “tap-to-pay” transactions. Now comes the next piece in the puzzle: accepting payments via NFC. We unpack the latest rumor.