What’s Behind the Angi-Walmart Partnership?
Every now and again a deal comes along and you wonder “What took so long?” This week’s announced partnership between home improvement matchmaker Angi and Walmart has that kind of vibe. After all, who among us hasn’t purchased a big screen TV thinking, “Sure, I can install the wall mount. No problem.” Yet we really […]
Microsoft Advances its RaaS Play
Microsoft has announced that it’s partnering with FedEx for a “logistics as a service” offering for retailers and etailers. This is pursuant to Microsoft’s broader “retail-as-a-service” (RaaS) play. We examine strategic drivers.
4 Ways Automated Campaign Management Tools Benefit Business
For your advertising teams, basic ad campaign platforms and tools make basic account management doable and somewhat scalable. Yet, because many tools still rely on manual labor, your team can quickly start to feel the limit of what’s possible. Your potential for revenue growth and scalability feel it, too. That’s where automated campaign management comes […]