Snap Accelerates the Rise of Shoppability
Snap’s latest move is “catalog-powered” lenses. These build on its signature AR lens format with a purpose-built format for shopping. Will this accelerate the ongoing “shoppability” trend?
New Report Highlights Value of Local SEO for Location-less Businesses
A new report from Localogy and GPO Group looks at a meaningful but often overlooked component of the local search ecosystem. Location-less local businesses. While this term sounds like an oxymoron, it’s anything but. These are the companies that operate within a specific geographic area but do not have a physical business location in that […]