Mindbody Raises $500M, Acquires ClassPass
Fitness was one of the industries hit hardest by the pandemic. As gyms closed, consumers turned to at-home workouts, often aided by virtual platforms, to keep fit as best they could during lockdowns. Now, as restrictions ease in most parts of the country, in-person fitness is beginning to return to pre-pandemic levels. So it makes […]
The DIY SMB: Crafting a Self-Service Solution for SMB Ad Buyers
A Single Point of Failure
Last week’s seven-hour Facebook outage caused some marketer panic. The obvious plight was the inability to connect with others, use the platform to advertise, or how Instagram influencers might “influence”. The less obvious plight, which still affected millions globally, was the challenge presented to millions when Facebook authentication couldn’t happen. As a platform used to […]