Snap’s AR Lab Brings Immersive Ads to the Masses
Emerging and immersive ad formats continue to hold promise, though they’re mostly still in early adopter phases among brands and SMBs. By immersive ads, we mean formats that utilize the camera (Gen-Z friendly) to offer 3D interactivity, such as virtually trying on shoes or shades of lipstick. This category includes AR and social lenses — the […]