Andela’s $200M Raise Reflects New Borderless Talent Market

At the recent Localogy 2021 conference in Hollywood, Soci CEO Afif Khoury made an interesting comment. He and Localogy Senior Analyst Mike Boland were discussing how the pandemic has changed the way we work. And specifically how it has expanded the talent pool from what’s in your city to what’s around the world. He noted […]

Generational Marketing and the Path to Purchase

Knowing the ways different generations shop is essential to capturing them in the path to purchase Researchers spend a lot of time looking at people from different generations, analyzing everything from how they work and play to how they shop. There are more similarities than you may think between millennials’ and baby boomers’ shopping tendencies, […]