Global Delivery Brands Changing Lanes
We’ve seen several recent examples of global ride-hailing or delivery brands making some interesting adjacent moves that got us thinking about who will ultimately own the last mile. For example, DoorDash and Glovo, two big names in food delivery in North America and Europe, respectively, are pushing deeper into the virtual dining space. Meanwhile, Bolt, […]
Groundtruth Gains MRC Accreditation
The Media Rating Council (MRC) has granted GroundTruth accreditation for Location, Place, and Visitation data sets. This validates its bona-fides for data collection and ad targeting.