Young Consumers Still Dominate Buy Now, Pay Later Adoption
New data from eMarketer confirms what proponents of the buy now, pay later financing model have been telling us for years. U.S. adoption of the popular pay-in-four plans offered by companies like Klarna and Afterpay is dominated by GenZ and Millennial consumers. However, the same data show growing GenX and Boomer adoption as the financing […]
Benchmark Bytes: How Much Do SMBs Engage with SaaS Products?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
What Retailers Can Expect this Back-to-School Season
While summer is still in full swing, the start of the 2021 school year will be here before we know it. This means that retailers must start preparing for the annual rush of shoppers looking to purchase everything from notebooks and pencils to dorm room essentials. In the past, retailers could rely on foot traffic […]