The DIY SMB

A new segment of consumers has emerged out of the pandemic, the DIY (Do It Yourself) consumer. They cross generational and demographic divides and the trend toward DIY isn’t limited to home improvements and a makers market as they have become increasingly dependent on digital tools. Consumers are demonstrating a need for Information, Independence, and […]

Place Rewind: Yext’s Quest for Answers

Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.