MatchCraft Productizes Its APIs with New ‘Powered by’ Solution
The digital marketing platform player MatchCraft has launched a new solution called “Powered By” that essentially “productizes” the company’s suite of APIs. This gives third-party platforms access to the technology behind MatchCraft’s flagship AdVantage platform to power local search, social, and display campaigns. APIs (application programming interfaces) are a means for software to communicate with […]
Wix Lands Website Partnership with UK’s Yell
Wix has landed another big fish in the ongoing battle for dominance in the small business website space. Before we saw the announcement land in our inboxes, the Wix team was spreading the news across LinkedIn that UK digital publisher Yell has chosen Wix as its new website partner. This is a big win for […]
Is TikTok’s New Format Primed for SMBs?
TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.