Shopify Acquires Primer to Go Deeper on AR

Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.

Helping Clients Master Customer Connections

Consumers have high expectations and if your clients fail to meet them, they’ll quickly lose customers. In fact, after one negative interaction with a company, 51% of customers will never do business with them again. Customer interactions include every piece of communication that a business has with customers, from the first greeting to closing the […]