Bezos-Backed Pilot Accounting Platform Passes Unicorn Milestone

It’s always a good idea to follow the money where Amazon founder Jeff Bezos is concerned. So we took heed when his venture firm Bezos Expeditions participated in a $100 million Series C round for San Francisco-based Pilot. This round brings Pilot’s total raised to date at just under $160 million. The company, founded in […]

Google Maps Gets More Intelligent and Visual

Google today announced a slew of updates to Google Maps, including more AI, AR and visual features. These could unlock new use cases such as way-finding in malls and airports.  

Local Marketers and Digital Marketing’s Cookieless Future

Apple, Google, and Facebook are amidst a seismic shift in user privacy that is forcing the digital advertising industry to re-think two of its foundational pillars: targeting and measurement. The deadlines for businesses to react to these changes are fast approaching (Google, for example, announced in January that cookies will no longer be effective on […]

GroundTruth Acquires Self-Service Ad Platform

The location-advertising company GroundTruth has acquired an SMB-focused self-service ad platform called Addy. So why this and why now? GroundTruth cited the steady growth in local advertising in explaining the deal. That growth underscores why SMBs need better tools to compete with brands in building effective local campaigns. “The feedback we have received from our […]