What local PPC can learn from Birds, Bees and Fish
Automated bid optimization algorithms can have tremendous impact on the ROI of PPC campaigns, but require a substantial amount of performance data in order to make the right bid changes at a keyword level. Locally targeted campaigns are at a disadvantage as budgets are often too small to automatically react to changes in search behavior […]
Benchmark Bytes: What Online Meeting Tools Do SMBs Use?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.