Traject Adds Fourth Social Media Company to Its Growing Portfolio
Traject, a company that has been rolling up digital marketing tools into a comprehensive suite over the past year or so, has added a new company to its portfolio. The company announced this week its acquisition of Sendible, a social media management platform based in London. Traject didn’t disclose terms. This acquisition is the fourth […]
eCommerce: Coming To a Tweet Near You
A new experimental tweet format will be purpose-built for shopping, including links to product pages or Shopify stores. The layout include product name, merchant name, and pricing. We unpack the strategic implications.