It used to be kind of a thing for companies, often eCommerce businesses, to use the “dot com” from their URL as an explicit element of their brand. Overstock.com comes to mind. So does Priceline.com. It was a way perhaps to emphasize that these were natively online businesses. Born of the Internet. Cooler than other […]
One question that’s long loomed over the world of SMB marketing is how mobile apps play in. Is it advantageous for SMBs to have their own apps? We examine the latest survey data to see what SMBs are launching apps… and why.