Video Vault: Breaking Down Aggregation Theory

What is aggregation theory? You may already know the term or have heard it mentioned. Still, it’s one of the most under-exposed phenomena in an otherwise buzzword-happy business environment. We break it down.

Reflections on 2020 and Local: Innovation by Necessity

2020 mask

Opinions and predictions are like… well, you know the rest of the saying. Given the tumultuous year and a fairly reasonable guess that it won’t all disappear by the drop of the ball on New Year’s Eve, I am not going to get into predictions or forecasting for the local business landscape in 2021. However, based on Localogy research, our collective work in the field, and our members’ thoughts and innovations, we have tracked a significant market evolution in just a few short months – both for SMBs as well as the consumers they serve.