Benchmark Bytes: What Marketing Services Do SMBs Buy from Website Providers?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
What’s Livestream eCommerce? QVC and Instagram Had a Baby
Back in November, I spoke with Matthew Brennan, author of “The Attention Factory.” The book is, thus far at least, the definitive work on TikTok. What are its origins, how does it work, and how does it make money? When I asked him about TikTok’s monetization, he offered a detailed description of the burgeoning Chinese […]