Predictions Watch: Shopify’s Five Commerce Trends for 2021
Last week, my colleague Neal Polachek shared and reflected on a set of 2021 customer experience related predictions from CX guru Shep Hyken. Today we’ll take a look at the eCommerce DIY platform Shopify’s Future of Commerce 2021 report. The report shares five key predictions for commerce in 2021. We’ll summarize and offer our take […]
Defining the Optimal Service Model for SMBs
Yesterday I joined Mono Solutions VP Matt Matergia on a Localogy webinar to address an important question for digital solutions providers. What is the ideal service model to offer small business customers? The webinar is a companion piece to a new Localogy white paper created in partnership with Mono and based on a small business […]
GameStop Gamifies Foot Traffic
Pokemon Go’s local advertising program lets businesses — SMB or otherwise — pay to designate their locations as gyms and Pokéstops. This can drive meaningful foot traffic, as Game Stop hopes in its latest campaign. What’s the lesson for SMBs?
Defining the Optimal SMB Service Model
