Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.
A few years I was asked to fill out some forms from a place called Bill.com in order to get paid. Bill.com? Never heard of it. I figured maybe I’d be asked to fill out something from Paychex, or Gusto, or maybe something owned by Intuit. But Bill.com? So in this context, this article in […]