What’s the ROI in Sponsoring Teams & Events?
Among ad formats for local businesses, sponsoring local teams and events has always been a less-discussed part of the mix. As with all ad formats the question is how the ROI stacks up? Recent data from Reveal Mobile shines a light.
WhatsApp Gets a Big Boost in India with Payments Approval
Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This is a big deal for Facebook. India is a huge market for WhatsApp, with an estimated 400 million users. This dwarfs Brazil, its next largest market with more than 99 […]