What’s the ROI in Sponsoring Teams & Events?

Among ad formats for local businesses, sponsoring local teams and events has always been a less-discussed part of the mix. As with all ad formats the question is how the ROI stacks up? Recent data from Reveal Mobile shines a light.

Is Pipedrive’s Valuation a Pipedream?

Last week we learned that Pipedrive, the sales CRM for SMBs, took a majority investment from Vista Equity Partners. TechCrunch reports the deal values Pipedrive at $1.5 billion. Pipedrive reports 95,000 companies are currently using its CRM software. Assuming roughly two uses per customer, this means the company likely has upwards of 200,000 users on […]

WhatsApp Gets a Big Boost in India with Payments Approval

Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This is a big deal for Facebook. India is a huge market for WhatsApp, with an estimated 400 million users. This dwarfs Brazil, its next largest market with more than 99 […]