Shopify Taps TikTok for eCommerce Amplification
TikTok is often invoked in discussions about the next “x” (insert theme). That includes “social ad channel” among other things, given the brand advertising tools and Snapchat-like lenses and filters it’s only starting to roll out. But in that same commerce-oriented breath is eCommerce. This is the thinking behind TikTok’s new partnership with eCommerce powerhouse […]