What If Other Companies Follow Stripe’s Lead on Remote Work?
The global API-based payments platform Stripe has offered its workers an interesting bargain. Take $20,000 and, in essence, get out of Dodge. Though Dodge, in this case, is San Francisco. And there is a catch. Wherever you go, it’s almost certain to have a lower cost of living than San Francisco. So you need to […]
Improve Paid Ad Conversion with Deep-funnel Optimization
While many businesses optimize their campaigns for form fills on their websites, this doesn’t always work so well. Creating a great paid advertising campaign is often about selecting the right inputs and outputs. Here’s why you should consider deep-funnel optimization. Why deep-funnel optimization can help your business At Birdeye, we’ve used this strategy for both […]
Common Mistakes that are Killing your Local SEO
Location-based marketing is a rapidly evolving practice. Investment in geo-targeted ads is growing at 40 percent, making it one of the fastest-growing areas of digital marketing. Despite its widespread use and growing adoption during COVID, there has been no authoritative report benchmarking location-based marketing metrics and best practices — until now. Join Localogy and Reveal […]