A survey released today by Comcast Business shows that SMBs, while battered by COVID, feel prepared for the second wave of the virus anticipated this fall and winter. The survey ran from August 18 to 23 and sampled 600 small businesses. The survey, conducted for Comcast Business by IDC, found that 78% of respondents feel […]
Attribution continues to be one of the most opportune — and still wholly unsolved — components of the advertising and analytics worlds, especially for offline activity. Gimbal pushed the ball forward this week with the acquisition of true[x].