GroundTruth Demonstrates in-Store Visit Impact
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. Location-based advertising company GroundTruth has released new first-party data that signals the impact that location-targeting […]
Local Industry Weighs in on the Pros and Cons of Remote Work
We’ve recently been having conversations about remote work with leaders across the Localogy ecosystem. We’ve talked about how the sudden shift to work from home has impacted their businesses, and what they believe will be the longer-term impacts of this sudden shift away from an office-based workplace. A few core notions emerged from these conversations. […]
Demystifying Branded/ Unbranded Search for SMBs
