SOCi Study Examines Why Brands Struggle with Localized Marketing
Brands understand the benefits of localized marketing. After all, it seems pretty obvious that communicating with consumers at a localized level is more engaging than generic brand-level marketing. But brands, it seems, continue to find it much easier to scale up than to scale down. A new Forrester study commissioned by SOCi (a localized marketing […]
Foursquare Scores MRC Accreditation
In its ongoing quest to be the mobile internet’s “location layer,” Foursquare today hit its latest milestone. The Media Rating Council (MRC) has granted Foursquare’s Visits product accreditation for location data. This is based on the council’s Location-Based Advertising Measurement Guidelines. This is notable, mostly because it’s the MRC’s first-ever accreditation. Specifically, what the accreditation […]
Generational Management in Time of Crisis
