Tapad and Reveal Mobile Advance the Art of Attribution
Advertising attribution is a subsector within the broader location-based marketing field that’s gained steam over the past decade. As our digital touchpoints fragment into several devices, the need to track advertiser influence across all of them amplifies. Throw in offline conversions and it’s a hairy challenge. We’re obviously dealing with a different set of variables […]
Wix Q2 Results Document Ongoing Digital Presence Boom
Wix continued to drive key metrics that indicate digital presence is a good business to be in during a pandemic. During Q2 2020, Wix added 9.3 million new registered users, an indication that small businesses and solopreneurs are looking to enhances their online presence, or create a presence for the first time. By comparison, in […]