Instagram Doubles Down on Shopping
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here. Instagram continues to evolve towards a shopping/eCommerce engine. This mostly includes consumer products that are visual-oriented […]
Google Review Attributes Chip Away at Ratings-Only Dilemma
GatherUp, a customer experience SaaS platform, wanted to know if Google’s latest effort to address a key problem with its customer reviews content is finally making a difference. GatherUp looked at a dataset in the insurance category to see if offering reviewers an “attributes” option helped reduce the number of wordless reviews on Google, a […]