Funding Watch: The Localogy Global Investment Roundup

Funding Watch is Localogy’s series that tracks funding to SMB-focused startups and tech providers. See the rest of the series here. Things continue to heat up in SMB Saas. For those unfamiliar, this sector is represented by companies that build software tools for small businesses. It’s everything from “front of the house” marketing and customer acquisition […]

What is a Customer Experience Strategy?

According to Adobe’s digital trends report, customer experience, or CX,  has been listed as the single most exciting opportunity for businesses in 2020. Why? When companies invest in customer experience, they will see an increase in sales and a boost in customer satisfaction. In fact, customers are willing to pay 16% more for great CX. […]