Best Practices for Facebook Audiences, Pt. III: Navigating Facebook Special Ad Categories
Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In this ExpertTake, Tiger Pistol‘s Laura Kraay offers the final chapter of a three-part series on best practices for creating Facebook audiences. Last week, Part II of the series covered the value of A/B […]
Spain’s Factorial Raises $16 Million, Set to Take on the World of SMB SaaS HR
There is a new kid on the block in the HR SaaS world, and it speaks with a charming Catalonian accent. Factorial, founded in 2016 (so, maybe not that new) and based in Barcelona, has just raised $16 million. The round was led by CRV, a U.S.-based early-stage venture capital firm that insists it “invests […]
Shopify Goes User-Facing in New App
Among the many tools brought by the SMB SaaS era, Shopify is perhaps the best example of democratizing big-company capabilities for SMBs. In its case, the democratization play is limited to specific functions like eCommerce and shipping, but those are high-value core functions for a large subset of SMBs. Now Shopify is adding to its […]