Localogy Preview: Chris Legg, Progress Partners

We recently had a chat with Chris Legg, Senior MD at Progress Partners, a Boston-based investment bank that has a strong focus on the SMB software space. The company also operates a small venture fund. We thought it would be fun to chat with Chris about what’s hot in the SMB software space and how […]

What’s Behind Yelp’s New Attribution and “Showcase” Features?

Yelp is going deeper into attribution and video advertising. Following closely behind its recent UX enhancements for a personalized front end, the company this week announced a new multimedia ad format called Showcase Ads; and a foot-traffic based attribution framework called Yelp Store Visits. Starting with Showcase, they feature an animated format for deals and […]