Can SMBs Pull Off SEO?
One dirty-little secret of SEO is that the most impact can come from practices that aren’t highly technical. That includes things such as content quality, keyword density and other things that are done by non-SEO folks. The best direction of course comes from SEOs, but execution can lie with non-SEOs. As examined astutely by in-house […]
Grubhub Signals Food Delivery Consolidation
Last week we published a post with four predictions for the local commerce ecosystem in 2020. One of the predictions involved the food delivery app space. It’s a field crowded with familiar names like Grubhub, UberEats, Postmates and DoorDash. None of which is making any money. Here is what we wrote: No.2: Food Delivery Wars […]
Can Turning Down Business Improve ARR?
ARR is the new black (in style and accounting terms). Denoting annual recurring revenue, it’s gaining recognition in the return-to-fundamentals backlash of the failed-unicorn era. As we examined recently, it’s also at the heart of SMB SaaS, and is a longstanding virtue of SaaS economics in general. This has been top of mind for us […]