How to Use the Facebook Pixel
LSA Insider periodically invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In this ExpertTake, Tiger Pistol‘s Laura Kraay explains how Facebook Pixels work. According to Facebook, “The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of […]
Beer Startups Join the SMB SaaS Universe
Among the varied operational tools in the SMB SaaS universe, capabilities are getting increasingly specialized. As vendors look to differentiate and solve SMB pain points, things gravitate towards specialized functions that address particular pain points in specific verticals. This gets back to our ongoing question: To verticalize or not to verticalize? The former can achieve […]