Are Instagram Stories Fit for SMB Marketing?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Instagram continues to be Facebook’s saving grace. Amidst Facebook’s identity crisis and public backlash over data […]

Hey Boomer, Who’ll Mind Your Store?

Sandy Lohr who runs one of the mainstay companies in the local space — MatchCraft — cites me as the source for a stat that she often quotes — that by 2025, 75% of local business owners will be millennials. I believe this will be true and it means that we’re going to see a […]