New Podcast: “The Evolving Yellow Sales Channel” with Elise Balsillie
Running a traditional media sales organization is a tough job in the best of circumstances. Our latest podcast features an onstage conversation I had with Elise Balsillie, GM of sales at Yellow Australia (aka Sensis), at the recent Asiacomm ’19 conference in Vietnam. Elise is a longtime Yellow sales exec who assumed the sales leadership […]
A Honey of of Deal?
Today, PayPal announced it’s acquiring Honey – a digital coupon player – for a hefty $4 billion. I had never heard of our used Honey yet the company claimed it has 17 million monthly active users. They define monthly users as a user who has the web tool and visited one merchant in the month. […]