NinthDecimal Beefs Up Multi-Touch Attribution
Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the art of attribution continues to improve and span platforms. This notably goes beyond just broadcast and taps into the prevalence of streaming and OTT. The latest in this progression is […]
ICYMI: What’s New in SMB Tech
“ICYMI (in case you missed it) What’s New in SMB Tech” is a periodic series on LSA Insider that curates and offers brief commentary on recent events related to the emerging SMB SaaS ecosystem that you may have overlooked. This week we feature Muy Tech, Facebook, Greytip Software, and more. Colombian Cloud Kitchen Muy Tech […]