Are Brands Fully Optimized for Proximity Search?
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and how brands need to adapt. The context for this conversation arose from last week’s webinar with MomentFeed CEO Nick Hedges called “Proximity Search Optimization is the New Norm,” which outlined […]
Video: Foursquare’s Rise as the Location Layer, Part II
This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Foursquare has performed a magic trick. It went from a consumer-facing web 2.0 darling to a behind-the-scenes data powerhouse. And […]