What’s Behind the Rise of Hearables?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  A clear trend is emerging among tech giants: interest in hearables. A […]

The New Normal of Unbranded Search

On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the discussion stood out. According to MomentFeed, two-thirds of web searches conducted today are “unbranded”, meaning the consumer did not enter a brand name in the search query. And unbranded search […]