Gusto Founder: IPO “Not if, but When”

Gusto CEO Josh Reeves sat down for an interview this week with Yahoo Finance and talked about his company, its commitment to the small business market, and his desire to maintain Gusto’s independence. On the latter point, one path to ensuring Gusto’s ongoing independence is an IPO, which Reeves characterized as a matter “not of […]

Will Amazon Enter Local Food Delivery? Part II

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here. Signs are emerging that local food delivery could be Amazon’s next conquest — a scary prospect […]

Why is SMB SaaS Engagement Such a Vexing Problem?

Writing about small business software is one of the primary tasks in my multi-faceted work life. I am also a small business software user. I use QuickBooks to handle the money. I use Monday.com to manage projects. I use Zoom to conduct interviews for blog posts, white papers, and podcasts. I use Slack for real-time […]