Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LOCALOGY ENGAGE 19: Market Outlook – Rollups and Exits (June 12, 2019)
LSA Insider: “Last week’s LOCALOGY ENGAGE: SaaS/SMB event finished off with a conversation about the environment for acquisitions and rollups featuring a panel experienced in evaluating and acquiring small business software companies.”
LOCALOGY ENGAGE 19: What Drives Engagement? (June 12, 2019)
LSA Insider: “Most SMB software products offer customers improved efficiency and time savings. But the upfront investment in learning and training is a big ask for busy SMBs. One of the key threads in the latest wave of LSA’s SMB survey research, now called the Modern Commerce Monitor™, is that small business owners are underutilizing SaaS products, for a variety of reasons.”
AR Impacts Local Commerce, Disrupting Home Services and Retail (June 12, 2019)
Street Fight: “AR continues to find its native footing in a race to find the first killer app that appeases the mainstream. That process is also about finding use cases that align with monetization and revenue potential, which we’re starting to see in AR advertising and commerce.”
Just 1 in 5 consumers have shopped by voice, study says (June 11, 2019)
Mobile Marketer: “Sumo Heavy’s survey of more than 1,000 U.S. consumers suggests that voice commerce is still in the early stages of development, despite efforts by companies like Amazon to make voice shopping easier for its customers.”
Facebook Promotes Study App, Shifts To Reward-Based Market Research (June 11, 2019)
MediaPost: “Facebook just debuted a new market research app, which it believes more closely reflects the expectations of consumers. Dubbed Study from Facebook, the new offering emphasizes transparency, data safety, and compensation for all participants, according to Sagee Ben-Zedeff, Product Manager at Facebook.”
