Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Hey, Alexa! 4 Insights from Amazon’s Chief Evangelist for Alexa and Echo (June 4, 2019)
LSA Insider: “With over one-hundred million Alexa enabled devices, it’s not breaking news that Amazon’s Alexa voice assistant has opened a new world for both brands and consumers. But… how does Alexa work? And, how can brands survive and thrive in the voice-search revolution? I recently sat down with Amazon’s Chief Evangelist for Alexa and Echo, Dave Isbitski, as part of our LEADERS podcast to get answers to these questions and more.”
‘Just once’ location sharing, ‘sign-in with Apple’ give users more control over personal data (June 4, 2019)
Marketing Land: “Apple is doubling down on privacy as a differentiator against Android. Yesterday at Apple’s WWDC conference the company emphasized privacy and announced two features of iOS 13 that give users more control over their data: “just once” location sharing and sign-in with Apple.”
Behind the Rise of Data Transparency (June 4, 2019)
Street Fight: “Brands’ appetite for actionable insights has turned consumer data into a hot commodity. This year alone, marketers will spend $15 billion on data — nearly $50 per American. But with an endless supply of consumer information, companies should remember to use it wisely. In an era of security breaches and growing customer distrust, data transparency is just as important as the data’s purpose.”
Google algorithms are not Google penalties (June 4, 2019)
Search Engine Land: “The SEO industry often refers to “Google algorithmic penalties” as a catch-all phrase for websites that fail to live up to expectations in Google Search. However, the term used is fundamentally wrong because there are no Google algorithmic penalties. There are of course Google penalties, which Google officially and euphemistically calls Manual Spam Actions. And there are Google algorithms and algorithm updates.”
Study: Gen Z opts for personalized, interactive content over privacy (June 4, 2019)
Mobile Marketer: “Generation Z, the demographic group consisting of people ages 15 to 22, are major smartphone users, with 55% of them saying they spend more than five hours a day on their mobile devices, per a study that IT services company Cognizant shared with Mobile Marketer.”
