Daily News: Location-Based Marketing, The Retailpocalypse, Dominant Ad Formats
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 94% of Marketers Plan to Use Location Data to Improve Accuracy and Results (June 26, 2019) LSA Insider: “Data has become arguably the most important component of marketing strategies. It has allowed for marketers […]
94% of Marketers Plan to Use Location Data to Improve Accuracy and Results
Data has become arguably the most important component of marketing strategies. It has allowed for marketers to create and test personalized, meaningful messaging and deliver it to their target audiences at the exact right moment. Additionally, marketers can use data tools to measure the impact of such advertising and easily adapt it to continuously drive […]