Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Increasingly Confused World of SMB-Customer Communications (May 18, 2019)
LSA Insider: “A recent survey from SaaS company Broadly, conducted by Harris, found that 60% of SMBs “say customer loyalty is their most valuable asset.” That was more than 46% citing revenue and sales (multiple answers permitted). Yet, when it comes to acting in ways that support customer loyalty many SMBs fall short.”
21% of People Are Using Voice Search Every Week [STUDY] (May 20, 2019)
Search Engine Journal: “A new study reveals the rate at which people are adopting voice search to find local business information. Location marketing technology company Uberall has released a report surveying 1,000 consumers to learn more about how they’re using voice search.”
As AI Adoption Accelerates, Brands Search for Competitive Edge (May 20, 2019)
Street Fight: “Not a single day passes without a headline touting the latest and greatest uses for artificial intelligence. Brand executives are taking notice, pouring millions into the adoption and implementation of AI. In Gartner’s 2019 CIO Survey, which included more than 3,000 CIOs from 89 countries, AI technology was ranked as the technology most likely to be disruptive.”
As CCPA deadline approaches, only 14% of enterprises fully compliant so far (May 20, 2019)
Marketing Land: “A new survey has found that only 14% of companies subject to looming California Consumer Privacy Act regulation consider themselves fully compliant, yet the majority (84%) said they had started the compliance process and 56% said they were in the process of implementation.”
Blis Research Shows Shopping Habits Are Increasingly Mobile and Automated (May 16, 2019)
MarTech Series: “Blis, a global martech business, announced the launch of a new white paper entitled “Omnichannel Consumers Treading New Paths to Purchase.” The research identifies the changing preferences of consumers in an omnichannel retail landscape and the opportunities for marketers to better connect with their customers.”
