The Future of Search and Why Local Is So Important
Daily News: Foursquare Buys Placed, The Future of Search, Consumer’s Retailer Considerations
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Foursquare Buys Placed, Paving Way for More Consolidation (May 31, 2019) LSA Insider: “Last night the news broke that Foursquare was buying a major competitor, Placed. Placed had been owned by social network Snap, […]
Daily News: One-to-One Personalization, Content Goals, Google Map’s “Popular Dishes”
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB-SaaS: Macroeconomic Forces Driving the Market (May 30, 2019) LSA Insider: “At next week’s Localogy: Engage event in Washington DC, we’ll present findings from Wave IV of […]
Replay: The Future of Search and Why Local is So Important
During the LSA’s most recent webinar, Duane Forrester of Yext discussed the future of search and the four major trends that are driven by platform change. He explained what the search engines are most focused on, as well as how businesses can prepare themselves to succeed in this evolving environment. Here are each of the […]
Assistance from Assistants — Local Businesses Get Ready to Accept Calls from Google Assistant
In May of 2018, Google announced a new voice technology that helps consumers call a business called Google Duplex. I have been an enthusiast of Google devices and an ardent fan of Google Fi (Google’s MVNO — cell phone service) and my Google Pixel phone. For the past few months callers to my cell phone have […]