Daily News: Successful SMB SaaS Products, Small Business Statistics, GMB’s Pay-to-Play Hint
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 95% of New Products Fail: Successful SMB SaaS Products Must Solve Real-World Problems (May 6, 2019) LSA Insider: “The world is constantly being flooded with new products of all shapes and sizes. Whether it’s […]
95% of New Products Fail: Successful SMB SaaS Products Must Solve Real-World Problems
The world is constantly being flooded with new products of all shapes and sizes. Whether it’s a non-stick pan, a workout machine or a new technology, the success of these products is, in many cases, determined long before their launch. To better ensure a successful product launch, exploratory research must be conducted at the very […]
Does Google’s Hint at Pay-to-Play for GMB Put The Channel at Risk?
Google recently sent Google My Business users a survey about charging for services and features, among other topics. While the survey isn’t necessarily indicative of any sudden changes, it points to Google’s willingness to tinker with the historically free model. A subscription model would have far-reaching effects on Google itself as well as the digital […]