Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Amazon’s ad revenue rises 34%, but growth slows (April 26, 2019)
Mobile Marketer: “The sudden deceleration in Amazon’s ad growth — after growing at least 60% in the past five quarters, as noted by CNBC — was bound to happen as the business matured past its heady startup days. Amazon is still the third-biggest digital ad platform behind Google and Facebook.”
Snap Select will let advertisers reserve video inventory at fixed CPM (April 26, 2019)
Marketing Land: “Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable Commercial ads access to premium video inventory. Snap Select is scheduled to roll out later in the second quarter and will allow advertisers to reserve inventory via Snap’s Ads Manager at a fixed cost-per-impression.”
Shoppers Head to Google For Inspiration (April 26, 2019)
Marketing Charts: “Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned). Regardless of whether shoppers know what product they want to buy before going online or are just looking for inspiration, few actually start their journey at a brand or retailer’s own website or mobile app, per the latest research from Episerver.”
One Mistake And You’re Toast: Consumers Are Quick To Dump Brands (April 25, 2019)
MediaPost: “Consumers demand flawless service — and will bolt if they get anything less, according to the New Rules Of Customer Engagement, a global study by Freshworks. Of the individuals polled, 56% have stopped doing business with a brand or changed over to a competitor alter a single bad experience in the last 12 months.”
How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing (April 25, 2019)
Street Fight: “It’s easy to think digital marketing is the final word on advertising, but so long as we all live with our feet on the ground, commute to work, congregate in public places, watch TV and listen to the radio, traditional marketing will be with us. But there’s a lot of overlap these days, too. Consider that e-commerce isn’t erasing physical retail — what it’s doing is blurring the line between the two.”
