Daily News: Customer Acquisition Costs, SaaS ‘Engagement’ Problem, GMB Subscription Bundles
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn (April 30, 2019) LSA Insider: “With bountiful opportunities available, investors are allocating a great deal of money into SMB […]
As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn
With bountiful opportunities available, investors are allocating a great deal of money into SMB SaaS companies. According to SurePath Capital Partners, SMB-focused software companies raised roughly 1.3B in March and around 2.2B in February of this year. The investments ranged from restaurant management platforms to cloud-based HR software. Despite all the capital, these SMB SaaS […]